On Sunday, March 21st, fifty event professionals gathered at the Hyatt at the Arch in St Louis, Missouri for the Association of Bridal Consultant Regional Education meeting. I was asked to speak this year and was so honored. The event was produced by Lacy Branch of Lacy Branch Events and Lisa Zwiefl of Eventz Planning and they did an incredible job! The event kicked off with a city chic cocktail party on the top floor of the Hyatt overlooking the St Louis Arch. And what an event it was. From lobster macaroni and cheese to yummy signature drinks to the fun photo booth, Lacy and Lisa showed us how to party St Louis style.
Lacy Branch started the day with a speech about finding your niche in a large wedding market. I presented some WOW Wedding Trends, followed by Xochilt Gonzalez of Always a Bridesmaids speaking about Public Relations and how to gain media coverage. The ever splendid Liene Stevens, of Splendid Communications shared her knowledge on how best to leverage your business social media and blogging. The round table discussion was very inspirational with some of the leaders of the business in the Midwest.
The luncheon was a gorgeous lunch in one of the Hyatt’s ballrooms overlooking the arch, perfect for a wedding of about 120 guests. I so enjoyed meeting new wedding professionals and seeing some old friends at the ABC Regional meeting. I hope to be invited next year to present and attend.
